REFINED

ANKO TO Mother's Day, Father's Day

Client
ankoto
Method
ART DIRECTION, PRODUCT LAUNCH, GRAPHIC, PACKAGE, LOGO, FOOD, SWEETS, REFINED
ANKO TO Mother's Day, Father's Day
ANKO TO Mother's Day, Father's Day

あんこと様 の母の日限定商品「あんこショコラ」、「あんこプリン」、「あんこバターサンド」、

父の日限定商品「あんこショコラ」、「あんこプリン」、「あんこおしるこ」のパッケージデザインのアートディレクションとを担当させていただきました。

 

オンラインショップ

https://www.ankoto.jp/shop

 

SMDO was responsible for the art direction and packaging design of ANKO TO’s limited-edition Mother’s Day products, “Anko Chocolat”, “Anko Pudding”, and “Anko Butter Sandwich” and Father’s Day products, “Anko Chocolat”, “Anko Pudding”, and “Anko Sweet Red Bean Soup”.

ANKO TO Mother's Day, Father's Day

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)
Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer :Yuko Araki(SMDO)

illust : Sayaka Yamashita

Client:あんこと

ANKO TO Mother's Day, Father's Day
ANKO TO Mother's Day, Father's Day
ANKO TO Mother's Day, Father's Day
ANKO TO Mother's Day, Father's Day
ANKO TO Mother's Day, Father's Day
ANKO TO Mother's Day, Father's Day
ANKO TO Mother's Day, Father's Day
ANKO TO Mother's Day, Father's Day
ANKO TO Mother's Day, Father's Day
ANKO TO Mother's Day, Father's Day

The Petal Visual Branding

Client
The Petal
Method
ART DIRECTION, KEY VISUAL, VI STRATEGIES, BRAND LAUNCH, GRAPHIC, PACKAGE, WEB, LOGO, PHOTO, FOOD, SWEETS, ILLUSTRATION, COLORFUL, REFINED
The Petal Visual Branding

新たに誕生したスイーツブランド「THE Petal」において、クリエイティブディレクション、アートディレクション、グラフィックデザイン、撮影を含むクリエイティブ全般をSMDOが担当させていただきました。

 

 

プレスリリースでもアートディレクター佐野をご紹介いただいてます。

https://prtimes.jp/main/html/rd/p/000000005.000038362.html

 

 

The Petal Visual Branding
The Petal Visual Branding

SMDO was responsible for the overall creative direction, art direction, and design of the creative assets for the Visitandine brand “THE Petal.”

 

Art Director Sano is also featured in the press release.

https://prtimes.jp/main/html/rd/p/000000005.000038362.html

The Petal Visual Branding
The Petal Visual Branding

ビジュアルに関するコンセプトメイキング、『THE Petal』というブランド名、ロゴ制作とパッケージデザイン、ボックスデザイン、ボックスの設計自体も考案させていただきました。ショッパー、リーフレット、フレーバーの説明書、発送の段ボール、キービジュアル等の撮影全般、撮影ディレクションと衣装スタイリング、撮影チームのキャスティング、全体の進行管理も担当しています。

 

また、SNSの投稿イメージやブランドEC サイトなどのデザイン、そして初期段階のヴィジタンティーヌ自体の形状アイデアもデザイン画を描かせていただいたり、全体に関わらせていただいています。

「THE Petal」のヴィジタンディーヌへのこだわりや品質がお客様に伝わるよう、細部までこだわって制作させていただきました。

SMDO was responsible for the creative development of “THE Petal,” including concept making for visuals, brand naming, logo design, package design, box design, and even the structural design of the boxes. We also worked on the shop leaflet, flavor descriptions, shipping boxes, key visual photography, and were in charge of the art direction, shooting direction, and styling for the shoots.

 

In addition, we designed social media post images, the brand’s EC site, and created early design sketches for the Visitandine shape itself, supporting the brand’s overall development.

We paid close attention to every detail so that customers could feel the dedication to the Visitandine and the high quality that “THE Petal” represents.

The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
Package Design
Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)
Graphic Designer : Mariko Adachi(SMDO),Shiori Sakamoto(SMDO), Sachiko Fukuoka(SMDO)

Printing:THE PACK CORPORATION

Client:Oishii Plus Co. Ltd.

 

Leaflet Design A

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer : Yuko Araki(SMDO),Mariko Adachi(SMDO)

Illust : Sayaka Yamashita(SMDO)
Printing:THE PACK CORPORATION
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
Web Design
Art Direction & PhotoDirection : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer : Sachiko Fukuoka(SMDO),Mariko Adachi(SMDO),Yuko Araki(SMDO)

Brand Site Coding:SMDO

EC Site Coding:CIN GROUP Inc.

Illust : Sayaka Yamashita(SMDO)

The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
Logo Design
Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer : Anju Mori(SMDO),Yuko Araki(SMDO)

 

Shopper Design

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer : Machiko Terada(SMDO),Anju Mori(SMDO)

Printing:THE PACK CORPORATION

The Petal Visual Branding
The Petal Visual Branding

Leaflet Design B

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer :Yuko Araki(SMDO),Machiko Terada(SMDO)

Illust : Sayaka Yamashita(SMDO)

Printing:THE PACK CORPORATION

Photo Shooting

Art Direction & PhotoDirection : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Photographer:Moeko Sawada, Takuma Iioka

Videographer:Shoichi Tagawa

Prop Stylist:Honoka Fukano

Hand Model:Sao Satsukawa, Yuka Teshima(oishiiplus)

The Petal Visual Branding
The Petal Visual Branding

Box Design

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer : Yuko Araki(SMDO)

 

SNS

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Writing:Sao Satsukawa

 

PR

Public Relations:Naoki Kasai & Oishii Plus

The Petal Visual Branding
The Petal Visual Branding

CELL CURE

Client
CELL CURE
Method
ART DIRECTION, KEY VISUAL, BRAND LAUNCH, GRAPHIC, WEB, PHOTO, COSME & HAIRCARE, REFINED
CELL CURE
CELL CURE

ベレガ株式会社様より発売中の美顔器「セルキュア4T PLUS・セルキュア4T++」のKV、写真撮影、web制作などのアートディレクションとクリエイティブ全般のデザインをSMDOにて担当させていただきました。オンラインショップにて発売中です。

 

公式サイト

https://belega-cellcure.com/

 

オンラインショップ

セルキュア4TPLUS

https://shop.belega.co.jp/

セルキュア4T++

https://shop.belega.co.jp/

SMDO was responsible for the art direction and overall creative design, including KV, photography, and web production for BELEGA CO., LTD.’s  facial devices, “CELL CURE4TPLUS” and “CELL CURE4T++”. These products are available for sale online.
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE

KV Design

Art Director : Minami Sano (SMDO)

Assistant Director : Shinnosuke Nakasone(SMDO)
Chief Designer:Yuichi Ikehata(SMDO)
Graphic Designer:Yuko Araki(SMDO)
Assistant Designer:Miki Asakawa(SMDO),Kazuko Nishime(SMDO)

Photographer:Moeko Sawada, Kazuto Ootsuki
Lighting:Shinji Harada
Fashion Stylist : Takako Nakaizumi

Prop Stylist:Honoka Fukano
Hair & Make:Rika Tsutsui

Model : SAYUMI(STANFORD.INC)

Client:ベレガ株式会社

Web Design

Art Director : Minami Sano (SMDO)

Assistant Director : Shinnosuke Nakasone(SMDO)
Chief Designer:Yuichi Ikehata(SMDO)
Graphic Designer:Mariko Adachi(SMDO), Shigeo Sato(SMDO)
Assistant Designer:Machiko Terada(SMDO) ,Sachiko Fukuoka(SMDO)
Illust :MATSURIKA(SMDO)

Web Coding:株式会社Shiiiro

Website Wireframe & Writing:Ayumu Sanai

Animation : Yuki Kubo

 

CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE

ANKO TO VD, WD

Client
ankoto
Method
ART DIRECTION, PRODUCT LAUNCH, GRAPHIC, PACKAGE, LOGO, FOOD, SWEETS, REFINED
ANKO TO VD, WD
ANKO TO VD, WD

あんこと様 のバレンタインデー限定商品「あんこチーズケーキ」、「あんこショコラ」、「あんこプリン」、

ホワイトデー限定商品「あんこチーズケーキ」、「あんこショコラ」、「あんこプリン」、のパッケージデザインのアートディレクションとを担当させていただきました。

 

オンラインショップ

https://www.ankoto.jp/shop

 

 

SMDO was responsible for the art direction of the packaging design for the Valentine’s Day limited edition products “Anko Cheesecake”, “Anko Chocolat”, and “Anko Pudding”, as well as the White Day limited edition products “Anko Cheesecake”, “Anko Chocolat”, and “Anko Pudding” by Ankoto.

ANKO TO VD, WD

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)
Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer :Yuko Araki(SMDO)

illust : Sayaka Yamashita

Client:あんこと

ANKO TO VD, WD
ANKO TO VD, WD
ANKO TO VD, WD
ANKO TO VD, WD
ANKO TO VD, WD
ANKO TO VD, WD
ANKO TO VD, WD
ANKO TO VD, WD
ANKO TO VD, WD
ANKO TO VD, WD

CARAMELIFE SAND

Client
CARAMELIFE
Method
ART DIRECTION, RE BRANDING, PRODUCT LAUNCH, GRAPHIC, PACKAGE, WEB, PHOTO, FOOD, SWEETS, REFINED
CARAMELIFE SAND
CARAMELIFE SAND

CARAMELIFEさんから新たに発売された「CARAMELIFE SAND」のスリーブとステッカーのアートディレクション、グラフィックデザインを担当させていただきました。

 

公式サイト

https://caramelife.jp/

 

Instagram

https://www.instagram.com/caramelife_official/

 

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)
Chief Graphic Designer : Yuichi Ikehata(SMDO)

Client:CARAMELIFE

CARAMELIFE SAND
CARAMELIFE SAND
CARAMELIFE SAND
CARAMELIFE SAND

DEAR BUTTER SAND

Client
DEAR BUTTER SAND
Method
ART DIRECTION, BRAND LAUNCH, GRAPHIC, PACKAGE, LOGO, FOOD, SWEETS, REFINED
DEAR BUTTER SAND
DEAR BUTTER SAND

数々のレストランアワードで受賞歴を持ち、世界で愛されるフレンチの名店フロリレージュを率いる川手 寛康シェフのプロデュースで洋菓子の新ブランド「DEAR BUTTER SAND」がオープンいたしました。

 

 

SMDO では「DEAR BUTTER SAND」のロゴと第一弾商品「幸せの焦がしバターサンド」のパッケージBOX、ショッパー、リーフレットのアートディレクションとグラフィックデザインを担当させていただきました。六角系の形状におさまる3 行のロゴと共にパッケージは、まるで本のような形状で川手シェフのメッセージを添えてデザインさせていただきました。

 

【DEAR BUTTER SAND オフィシャルweb サイト】
https://dearbuttersand.com/
【プレスリリース】
https://usen.media/topics-3700/

【information】
https://dearbuttersand.com/blogs/news/241030

 

 

DEAR BUTTER SAND
DEAR BUTTER SAND
DEAR BUTTER SAND

A new pastry brand called ‘DEAR BUTTER SAND’ has been opened. It is produced by Chef Hiroyasu Kawate, who leads the renowned French restaurant Florilège, winner of numerous restaurant awards and beloved worldwide.

 

At SMDO, we were given the responsibility for the art direction and graphic design of the logo for “DEAR BUTTER SAND,” as well as the packaging box, shopper, and leaflet for its debut product, “Happiness Burnt Butter Sand.” The packaging, shaped like a hexagon and resembling a book, was designed to incorporate Chef Kawate’s message, alongside the three-line logo, fitting neatly into the hexagonal shape.

DEAR BUTTER SAND
DEAR BUTTER SAND
DEAR BUTTER SAND

ANKO TO Rebranding

Client
ankoto
Method
ART DIRECTION, RE BRANDING, GRAPHIC, PACKAGE, LOGO, PHOTO, FOOD, SWEETS, ILLUSTRATION, REFINED
ANKO TO Rebranding

“あんこ”を主役にしたお取り寄せスイーツブランド「あんこと」様よりリブランディングのご依頼をいただきSMDOでは
「あんこチーズケーキ」、「あんこショコラ」、「あんこプリン」のパッケージ、ロゴデザインのアートディレクションとデザイン
写真撮影のアドバイザーを担当させていただきました。

 

あんこは、小豆を丁寧に練り上げて作り上げる伝統的なお菓子です。
新しいパッケージデザインは、そのあんこの原料である小豆をモチーフにしています。
手書き表現によって小豆の粒を彩り豊かに描き、あんこの豊かな味わいをイメージさせるデザインに仕上げました。
さらに、黄金に輝く小豆の粒は、職人が厳選した最高品質の小豆を使用していることを表現しています。

ANKO TO Rebranding
ANKO TO Rebranding
ANKO TO Rebranding
ANKO TO Rebranding

SMDO was given the rebranding project from ‘Ankoto,’ a sweets brand featuring ‘anko’ as its star ingredient. Our responsibilities included art direction and design for the packaging and logo of ‘Anko Cheesecake,’ ‘Anko Chocolate,’ and ‘Anko Pudding,’ as well as providing advisory services for photography.

 

Anko is a traditional sweet made by carefully kneading azuki beans. The new package design is inspired by the azuki beans, the main ingredient of anko. Using hand-drawn illustrations, we’ve depicted the azuki beans in rich colors to evoke the flavorful essence of anko. Also, the golden-shining azuki beans represent the use of the highest quality beans carefully selected by artisans.

ANKO TO Rebranding
ANKO TO Rebranding
ANKO TO Rebranding
ANKO TO Rebranding
ANKO TO Rebranding

あんこのように練りに練って考え抜いたパッケージと共に様々なシーンでのギフトに最適な最高のあんこスイーツをご堪能ください。

 

オンラインショップにてご購入いただけます。

 

Indulge in the finest anko sweets, meticulously crafted and packaged with the same care and dedication as anko itself, perfect for gifting in any occasion.

 

You can purchase them at the online store.

ANKO TO Rebranding
ANKO TO Rebranding

【LOGO】
Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)
Chief Graphic Designer : Yuichi Ikehata(SMDO)
Graphic Designer : Shiori Sakamoto (SMDO), Kanako Achi(SMDO)
Assistant Designer : Mitsuru Tanimura(SMDO), Anju Mori(SMDO)

 

【BOX】
Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)
Chief Graphic Designer : Yuichi Ikehata(SMDO)
Assistant Designer : Mitsuru Tanimura(SMDO), Anju Mori(SMDO), Mariko Adachi(SMDO)
illust : Sayaka Yamashita

ANKO TO Rebranding
ANKO TO Rebranding

OYAMATSU DESIGN STUDIO Website

Client
OYAMATSU DESIGN STUDIO
Method
ART DIRECTION, GRAPHIC, WEB, CORPORATE, REFINED, NOIR
OYAMATSU DESIGN STUDIO Website
OYAMATSU DESIGN STUDIO Website

OYAMATSU DESIGN STUDIO様のWEBサイト制作をSMDOにて担当させていただきました。

 

▼WEBサイト

https://oyamatsu.co.jp/

 

SMDO was responsible for designing the website for OYAMATSU DESIGN STUDIO.

OYAMATSU DESIGN STUDIO Website
Art Director : Minami Sano (SMDO)
Assistant Director : Shinnnosuke Nakasone(SMDO)
Chief Designer:Yuichi Ikehata(SMDO)
Graphic Designer:Shiori Sakamoto(SMDO)/Mariko Adachi(SMDO)/Anju Mori(SMDO)/Sumire Shimada(SMDO)
Cording:SMDO
OYAMATSU DESIGN STUDIO Website
OYAMATSU DESIGN STUDIO Website
OYAMATSU DESIGN STUDIO Website

OISHII PLUS Pamphlet

Client
OISHII PLUS
Method
ART DIRECTION, GRAPHIC, LOGO, PHOTO, FOOD, EDITORIAL, REFINED
OISHII PLUS  Pamphlet
OISHII PLUS  Pamphlet

7年連続三つ星を獲得している シェフ 江﨑新太郎さんが手掛ける
お弁当「OISHII PLUS」の伊勢丹に配置されるパンフレットデザインをSMDOが担当しました。

 

SMDO was in charge of designing the pamphlet for “OISHII PLUS,” a bento box created by Chef Shintaro Ezaki, who has received three Michelin stars for seven consecutive years. The pamphlet was placed at Isetan.

 Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer :Shiori Sakamoto(SMDO),Mariko Adachi(SMDO), Miho Nakai(smdo)
Assistant Designer: Arisa Omori(SMDO), Nishime Kazuko(SMDO), Suzuiro(SMDO)
OISHII PLUS  Pamphlet

CARAMELIFE Caramel bonbons

Client
CARAMELIFE
Method
ART DIRECTION, KEY VISUAL, RE BRANDING, PRODUCT LAUNCH, GRAPHIC, PACKAGE, PHOTO, FOOD, SWEETS, COLORFUL, REFINED
CARAMELIFE Caramel bonbons
CARAMELIFE Caramel bonbons

キャラメルブランド「CARAMELIFE」より、
トップショコラティエの野口和男氏が監修した初のチョコレート、
「キャラメルボンボン」が発売されました。
SMDOではパッケージデザイン、撮影、アートディレクションを担当させていただきました。

 

 

From the caramel brand “CARAMELIFE,” the first chocolate “Caramel Bonbon,” supervised by top chocolatier Kazuo Noguchi, has been released. SMDO was in charge of the package design, photography, and art direction.

 

 

プレスリリース

キャラメルボンボン紹介記事

Art Direction & PhotoDirection : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)
Graphic Designer :Arisa Omori(SMDO), Mariko Adachi(SMDO), Shiori Sakamoto(SMDO), Yuki Hirai(SMDO)
Assistant Designer :Miho Nakai(SMDO), Nishime Kazuko(SMDO), Suzuiro(SMDO)

Photo : Moeko Sawada
prop styling : Honoka Fukano
CARAMELIFE Caramel bonbons
CARAMELIFE Caramel bonbons