ART DIRECTION

ASTALIFT

Client
FUJIFILM
Method
ART DIRECTION, GRAPHIC, WEB, PHOTO, COSME & HAIRCARE
ASTALIFT
ASTALIFT

富士フイルム様より発売された「アスタリフト D-UVシールド トーンアップ」のKV、写真撮影、web制作などのアートディレクションとクリエイティブ全般のデザインをSMDOにて担当させていただきました。

 

公式サイト

https://ls-jp.fujifilm.com/astaliftbrand

SMDO was responsible for the art direction and overall creative design, including KV, photography, and web for FUJIFILM’s “Astalift D-UV Shield Tone Up.”

ASTALIFT
ASTALIFT
ASTALIFT
ASTALIFT
ASTALIFT
ASTALIFT

KV Design

Creative Director:Shuhel Takano(Tribal Media House, Inc. (Modern Age)

Art Director : Minami Sano (SMDO)

Assistant Director : Shinnosuke Nakasone(SMDO)
Chief Designer:Yuichi Ikehata(SMDO)
Graphic Designer:Yuichi Ikehata(SMDO)
AssistantDesigner:Kazuko Nishime(SMDO),Mariko Adachi(SMDO),
Photographer:Kazuto Ohtsuki
Prop styling : Honoka Fukano
Copy Writer: Gen Kogusuri
Agency:Tribal Media House, Inc. (Modern Age)
Client:株式会社 富士フイルム ヘルスケア ラボラトリー

Web Design

Creative Director:Shuhel Takano(Tribal Media House, Inc. (Modern Age)

Art Director : Minami Sano (SMDO)

Assistant Director : Shinnosuke Nakasone(SMDO)
Chief Designer:Yuichi Ikehata(SMDO)
Graphic Designer:Mariko Adachi(SMDO)Shigeo Sato(SMDO)
Music : Shinnosuke Nakasone(SMDO)
Web Coding:Hiroyuki Mizuide
ASTALIFT
ASTALIFT
ASTALIFT
ASTALIFT

LuLuLun Aura Bright

Client
LuLuLun
Method
ART DIRECTION, GRAPHIC, COSME & HAIRCARE
LuLuLun Aura Bright
LuLuLun Aura Bright

フェイスマスクブランド ルルルン(LuLuLun)様より発売された「ルルルン オーラブライト マスクW」のKVのアートディレクションとデザインをSMDOにて担当させていただきました。

 

※パッケージデザインはSMDOでの作成ではありません

 

オーラブライト紹介ページ

 

プレスリリースはこちら

 

 

 

SMDO was responsible for the art direction and design of the key visual for LuLuLun Aura Bright mask W, a face mask brand launched by LuLuLun.

 

※The package design was not created by SMDO.

LuLuLun Aura Bright
LuLuLun Aura Bright

Art Director : Minami Sano (SMDO)

Assistant Director : Shinnosuke Nakasone(SMDO)

Chief Designer:Yuichi Ikehata(SMDO)
Graphic Designer:Shigeo Sato(SMDO)
3DCG Designer:Yuichi Ikehata(SMDO)
AI Creatorniina(株式会社GALA)
Client:Dr.ルルルン株式会社
LuLuLun Aura Bright
LuLuLun Aura Bright
LuLuLun Aura Bright
LuLuLun Aura Bright

3Dイメージの作成

_

LuLuLun Aura Bright
LuLuLun Aura Bright
LuLuLun Aura Bright

NIKKEI MESSE 2025 art direction

Client
NIKKEI MESSE
Method
ART DIRECTION, GRAPHIC, EXHIBITION, EDITORIAL
NIKKEI MESSE 2025 art direction
NIKKEI MESSE 2025 art direction
NIKKEI MESSE 2025 art direction

東京ビッグサイトで2025年3/4〜3/7に行われたNIKKEI MESSE 2025のグラフィック全体のアートディレクション、グラフィックデザイン、メインキャッチコピーをSMDOで担当させていただきました。

 

SMDO was responsible for the overall graphic art direction, graphic design, and main catchphrase for “NIKKEI MESSE 2025 : Fill Your Cart with Future Opportunities.” held at TOKYO BIG SIGHT from March 4th to March 7th, 2025.

 

NIKKEI MESSE 2025 art direction
NIKKEI MESSE 2025 art direction
NIKKEI MESSE 2025 art direction

SMDOでは下記のグラフィックを担当させていただきました。

 

・キービジュアル
・B2ポスター8展示会分
・メインキャッチコピー
・新聞広告
。セミナーステージ
・A4パンフレット
・共通招待券
・VIP招待状
・各展示会DM封筒
・各展示会パンフレット
・商店建築用広告

・日経アーキテクチュア広告

・バーター広告
・各展示会募集要項
・看板(会場外の特大看板、会場内の案内の看板)

・ビルメンCONNECT パンフレット

・Good 家電 Expo パンフレット

 

 

NIKKEI MESSE 2025 art direction
NIKKEI MESSE 2025 art direction

At SMDO, we were responsible for the following graphics:

・Key visual
・B2 posters for 7 exhibitions
・Newspaper advertisement
・Seminar stage design
・A4 brochure
・Generic invitation tickets
・VIP invitation cards
・DM envelopes for each exhibition
・Exhibition brochures
・Magazine advertisements for commercial buildings
・Recruitment guidelines for each exhibition
・Signage (large outdoor signs at the venue, directional signs inside the venue)

NIKKEI MESSE 2025 art direction

NIKKEI MESSE 

Art Director : Minami Sano (SMDO)
Assistant Director : Shinnosuke Nakasone(SMDO)
Chief Designer:Yuichi Ikehata(SMDO)

Graphic Designer:Shigeo Sato(SMDO)

Assistant Designer : Yuko Araki(SMDO),  Mariko Adachi(SMDO), Shiori Sakamoto(SMDO)

Copywriting : Anju Mori(SMDO), Akari Tamashiro(SMDO)

Client:Nikkei Inc.

Agency:Nikkei Events Pro Co., Ltd.

NIKKEI MESSE 2025 art direction
NIKKEI MESSE 2025 art direction

BUILDING MAINTENANCE CONNECT

Art Director : Minami Sano (SMDO)
Assistant Director : Shinnosuke Nakasone(SMDO)
Chief Designer:Yuichi Ikehata(SMDO)
Graphic Designer:Sachiko Fukuoka(SMDO)

Assistant Designer : Shigeo Sato(SMDO)

Illust:MATSURIKA(SMDO)

 

Good Appliance Expo Tokyo

Art Director : Minami Sano (SMDO)
Assistant Director : Shinnosuke Nakasone(SMDO)
Chief Designer:Yuichi Ikehata(SMDO)
Graphic Designer:Sachiko Fukuoka(SMDO)

Assistant Designer : Taihei Namikawa(SMDO)

Illust:Sayaka Yamashita(SMDO)

 

NIKKEI MESSE 2025 art direction
NIKKEI MESSE 2025 art direction
NIKKEI MESSE 2025 art direction
NIKKEI MESSE 2025 art direction
NIKKEI MESSE 2025 art direction

GODIVA FY25 SABLÉS CHOCOLAT Salty Caramel Assortment

Client
GODIVA
Method
ART DIRECTION, GRAPHIC, PACKAGE, FOOD, ILLUSTRATION
GODIVA FY25 SABLÉS CHOCOLAT Salty Caramel Assortment
GODIVA FY25 SABLÉS CHOCOLAT Salty Caramel Assortment

チョコレート・ブランドGODIVAより
「サブレショコラ ソルティーキャラメル アソートメント」が発売されました。

 

SMDOでは「サブレショコラ ソルティーキャラメル アソートメント(5個入,9個入,14個入)」のパッケージのアートディレクション、デザイン、イラストを担当させていただいております。

全国の有名百貨店内ゴディバショップおよびゴディバ専門店にて是非お手に取っていただけましたら幸いです。

 

オンラインショップ

サブレショコラ ソルティーキャラメル アソートメント(5個入)

https://www.godiva.co.jp/shop/g/g208714/
サブレショコラ ソルティーキャラメル アソートメント(9個入)

https://www.godiva.co.jp/shop/g/g209412/

サブレショコラ ソルティーキャラメル アソートメント(14個入)

https://www.godiva.co.jp/shop/g/g209413/

 

<販売期間>

2025/04/09 09:45 ~ 2025/08/20 09:55

 

GODIVA FY25 SABLÉS CHOCOLAT Salty Caramel Assortment
GODIVA FY25 SABLÉS CHOCOLAT Salty Caramel Assortment

The chocolate brand GODIVA has launched the “Sablé Chocolat Salty Caramel Assortment.”

SMDO was responsible for the art direction, design, and illustrations of the packaging for this new assortment, available in sets of 5, 9, and 14 pieces.

The product is now available at GODIVA shops in major department stores nationwide, as well as at specialty GODIVA stores. We hope you will have the opportunity to enjoy it.

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)
Chief Graphic Designer : Yuichi Ikehata(SMDO)
Graphic Designer: Machiko Terada(SMDO),Yuko Araki(SMDO)

Assistant Designer:Maiko Shimohiro(SMDO),Taihei Namikawa(SMDO)

Illust : MATSURICA(SMDO)

 

GODIVA FY25 SABLÉS CHOCOLAT Salty Caramel Assortment

LuLuLun Pure

Client
LuLuLun
Method
ART DIRECTION, GRAPHIC, PACKAGE, COSME & HAIRCARE
LuLuLun Pure
LuLuLun Pure

フェイスマスクブランド ルルルン(LuLuLun)より発売されたルルルンピュア エブリーズのアテンションシールと帯のアートディレクションとデザイン、BOXとパウチの一部リニューアルデザインをSMDOにて担当させていただきました。

 

公式サイト

https://lululun.com/

SMDO was responsible for the art direction and design of the attention sticker and band for LuLuLun Pure Every Breeze, a face mask product by LuLuLun. We also refreshed parts of the box and pouch designs.

LuLuLun Pure
LuLuLun Pure

Art Director : Minami Sano (SMDO)

Assistant Director : Shinnosuke Nakasone(SMDO)

Chief Designer:Yuichi Ikehata(SMDO)
Graphic Designer:Sachiko Fukuoka(SMDO), Mariko Adachi(SMDO), Shiori Sakamoto(SMDO)
Client:Dr.ルルルン株式会社

The Petal Visual Branding

Client
The Petal
Method
ART DIRECTION, GRAPHIC, PACKAGE, WEB, LOGO, PHOTO, FOOD, ILLUSTRATION
The Petal Visual Branding

新たに誕生したスイーツブランド「THE Petal」において、クリエイティブディレクション、アートディレクション、グラフィックデザイン、撮影を含むクリエイティブ全般をSMDOが担当させていただきました。

https://the-petal.jp/shop/

 

 

プレスリリースでもアートディレクター佐野をご紹介いただいてます。

https://prtimes.jp/main/html/rd/p/000000005.000038362.html

 

 

The Petal Visual Branding
The Petal Visual Branding

SMDO was responsible for the overall creative direction, art direction, and design of the creative assets for the Visitandine brand “THE Petal.”

https://the-petal.jp/shop/

 

 

Art Director Sano is also featured in the press release.

https://prtimes.jp/main/html/rd/p/000000005.000038362.html

The Petal Visual Branding
The Petal Visual Branding

ビジュアルに関するコンセプトメイキング、『THE Petal』というブランド名、ロゴ制作とパッケージデザイン、ボックスデザイン、ボックスの設計自体も考案させていただきました。ショッパー、リーフレット、フレーバーの説明書、発送の段ボール、キービジュアル等の撮影全般、撮影ディレクションと衣装スタイリング、撮影チームのキャスティング、全体の進行管理も担当しています。

 

また、SNSの投稿イメージやブランドEC サイトなどのデザイン、そして初期段階のヴィジタンティーヌ自体の形状アイデアもデザイン画を描かせていただいたり、全体に関わらせていただいています。

「THE Petal」のヴィジタンディーヌへのこだわりや品質がお客様に伝わるよう、細部までこだわって制作させていただきました。

SMDO was responsible for the creative development of “THE Petal,” including concept making for visuals, brand naming, logo design, package design, box design, and even the structural design of the boxes. We also worked on the shop leaflet, flavor descriptions, shipping boxes, key visual photography, and were in charge of the art direction, shooting direction, and styling for the shoots.

 

In addition, we designed social media post images, the brand’s EC site, and created early design sketches for the Visitandine shape itself, supporting the brand’s overall development.

We paid close attention to every detail so that customers could feel the dedication to the Visitandine and the high quality that “THE Petal” represents.

The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
Package Design
Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)
Graphic Designer : Mariko Adachi(SMDO),Shiori Sakamoto(SMDO), Sachiko Fukuoka(SMDO)

Printing:THE PACK CORPORATION

Client:Oishii Plus Co. Ltd.

 

Leaflet Design A

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer : Yuko Araki(SMDO),Mariko Adachi(SMDO)

Illust : Sayaka Yamashita(SMDO)
Printing:THE PACK CORPORATION
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
Web Design
Art Direction & PhotoDirection : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer : Sachiko Fukuoka(SMDO),Mariko Adachi(SMDO),Yuko Araki(SMDO)

Brand Site Coding:SMDO

EC Site Coding:CIN GROUP Inc.

Illust : Sayaka Yamashita(SMDO)

The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
Logo Design
Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer : Anju Mori(SMDO),Yuko Araki(SMDO)

 

Shopper Design

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer : Machiko Terada(SMDO),Anju Mori(SMDO)

Printing:THE PACK CORPORATION

The Petal Visual Branding
The Petal Visual Branding

Leaflet Design B

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer :Yuko Araki(SMDO),Machiko Terada(SMDO)

Illust : Sayaka Yamashita(SMDO)

Printing:THE PACK CORPORATION

Photo Shooting

Art Direction & PhotoDirection : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Photographer:Moeko Sawada, Takuma Iioka

Videographer:Shoichi Tagawa

Prop Stylist:Honoka Fukano

Hand Model:Sao Satsukawa, Yuka Teshima(oishiiplus)

The Petal Visual Branding
The Petal Visual Branding

Box Design

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer : Yuko Araki(SMDO)

 

SNS

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Writing:Sao Satsukawa

 

PR

Public Relations:Naoki Kasai & Oishii Plus

The Petal Visual Branding
The Petal Visual Branding

CELL CURE

Client
CELL CURE
Method
ART DIRECTION, GRAPHIC, WEB, PHOTO, COSME & HAIRCARE
CELL CURE
CELL CURE

ベレガ株式会社様より発売中の美顔器「セルキュア4T PLUS・セルキュア4T++」のKV、写真撮影、web制作などのアートディレクションとクリエイティブ全般のデザインをSMDOにて担当させていただきました。オンラインショップにて発売中です。

 

公式サイト

https://belega-cellcure.com/

 

オンラインショップ

セルキュア4TPLUS

https://shop.belega.co.jp/

セルキュア4T++

https://shop.belega.co.jp/

SMDO was responsible for the art direction and overall creative design, including KV, photography, and web production for BELEGA CO., LTD.’s  facial devices, “CELL CURE4TPLUS” and “CELL CURE4T++”. These products are available for sale online.
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE

KV Design

Art Director : Minami Sano (SMDO)

Assistant Director : Shinnosuke Nakasone(SMDO)
Chief Designer:Yuichi Ikehata(SMDO)
Graphic Designer:Yuko Araki(SMDO)
Assistant Designer:Miki Asakawa(SMDO),Kazuko Nishime(SMDO)

Photographer:Moeko Sawada, Kazuto Ootsuki
Lighting:Shinji Harada
Fashion Stylist : Takako Nakaizumi

Prop Stylist:Honoka Fukano
Hair & Make:Rika Tsutsui

Model : SAYUMI(STANFORD.INC)

Client:ベレガ株式会社

Web Design

Art Director : Minami Sano (SMDO)

Assistant Director : Shinnosuke Nakasone(SMDO)
Chief Designer:Yuichi Ikehata(SMDO)
Graphic Designer:Mariko Adachi(SMDO), Shigeo Sato(SMDO)
Assistant Designer:Machiko Terada(SMDO) ,Sachiko Fukuoka(SMDO)
Illust :MATSURIKA(SMDO)

Web Coding:株式会社Shiiiro

Website Wireframe & Writing:Ayumu Sanai

Animation : Yuki Kubo

 

CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE

Navd

Client
Navd
Method
ART DIRECTION, GRAPHIC, LOGO
Navd
Navd

都内のオフィスビルやホテルなどの人が集まることに意味のある場所、空間づくりを行っている「株式会社Navd」のロゴ制作におけるアートディレクション、デザインを担当させていただきました。

 

SMDO was responsible for the art direction and logo design for Navd Inc., a company creating meaningful spaces in Tokyo’s offices and hotels.

Navd
Navd
Navd
Navd

Art Director : Minami Sano(SMDO)
Assistant Director : Shinnosuke Nakasone(SMDO)
Chief Graphic Designer : Yuichi Ikehata(SMDO)
Graphic Designer: Anju Mori(SMDO)

 

Client: 株式会社Navd

Navd

8° Sekai ga Kawareba

Client
8° Sekai ga Kawareba
Method
ART DIRECTION, GRAPHIC, LOGO, ENTERTAINMENT
8° Sekai ga Kawareba
8° Sekai ga Kawareba

アイドルグループ「8°世界が変われば、」のロゴデザインを担当させていただきました。

 

オフィシャルweb サイト

https://8ware-idol.com/

SMDO was responsible for the logo design of the idol group “8° Sekai ga Kawareba”.
8° Sekai ga Kawareba
8° Sekai ga Kawareba

Art Director : Minami Sano(SMDO)
Assistant Director : Shinnosuke Nakasone(SMDO)
Chief Graphic Designer : Yuichi Ikehata(SMDO)
Graphic Designer:Anju Mori(SMDO)  Shiori Sakamoto(SMDO)

Client:クラウディ株式会社

8° Sekai ga Kawareba
8° Sekai ga Kawareba

Tokyo SME pavilionguide 2025

Client
Tokyo SME
Method
ART DIRECTION, GRAPHIC, EXHIBITION, EDITORIAL
Tokyo SME pavilionguide 2025
Tokyo SME pavilionguide 2025

ギフトショー2025冬に出展していた東京都中小企業振興公社の「PAVILION GUIDE」のアートディレクション、グラフィックデザインを担当させていただきました。

Tokyo SME pavilionguide 2025

SMDO was responsible for the art direction and graphic design of the “PAVILION GUIDE” for the Tokyo Metropolitan Small and Medium Enterprise Support Center, which was showcased at the Gift Show 2025 Winter.

Tokyo SME pavilionguide 2025
Tokyo SME pavilionguide 2025
Tokyo SME pavilionguide 2025
Tokyo SME pavilionguide 2025
Tokyo SME pavilionguide 2025

Art Director : Minami Sano (SMDO)
Assistant Director : Shinnosuke Nakasone(SMDO)
Chief Designer:Yuichi Ikehata(SMDO)
Graphic Designer:Shigeo Sato(SMDO)

Tokyo SME pavilionguide 2025
Tokyo SME pavilionguide 2025