PHOTO

ASTALIFT

Client
FUJIFILM
Method
ART DIRECTION, GRAPHIC, WEB, PHOTO, COSME & HAIRCARE
ASTALIFT
ASTALIFT

富士フイルム様より発売された「アスタリフト D-UVシールド トーンアップ」のKV、写真撮影、web制作などのアートディレクションとクリエイティブ全般のデザインをSMDOにて担当させていただきました。

 

アスタリフト D-UVシールド トーンアップサイト

 

SMDO was responsible for the art direction and overall creative design, including KV, photography, and web for FUJIFILM’s “Astalift D-UV Shield Tone Up.”

ASTALIFT
ASTALIFT
ASTALIFT
ASTALIFT
ASTALIFT
ASTALIFT

KV Design

Creative Director:Shuhel Takano(Tribal Media House, Inc. (Modern Age)

Art Director : Minami Sano (SMDO)

Assistant Director : Shinnosuke Nakasone(SMDO)
Chief Designer:Yuichi Ikehata(SMDO)
Graphic Designer:Yuichi Ikehata(SMDO)
AssistantDesigner:Kazuko Nishime(SMDO),Mariko Adachi(SMDO),
Photographer:Kazuto Ohtsuki
Prop styling : Honoka Fukano
Copy Writer: Gen Kogusuri
Agency:Tribal Media House, Inc. (Modern Age)
Client:株式会社 富士フイルム ヘルスケア ラボラトリー

Web Design

Creative Director:Shuhel Takano(Tribal Media House, Inc. (Modern Age)

Art Director : Minami Sano (SMDO)

Assistant Director : Shinnosuke Nakasone(SMDO)
Chief Designer:Yuichi Ikehata(SMDO)
Graphic Designer:Mariko Adachi(SMDO)Shigeo Sato(SMDO)
Music : Shinnosuke Nakasone(SMDO)
Web Coding:Hiroyuki Mizuide
ASTALIFT
ASTALIFT
ASTALIFT
ASTALIFT

The Petal Visual Branding

Client
The Petal
Method
ART DIRECTION, GRAPHIC, PACKAGE, WEB, LOGO, PHOTO, FOOD, ILLUSTRATION
The Petal Visual Branding

新たに誕生したスイーツブランド「THE Petal」において、クリエイティブディレクション、アートディレクション、グラフィックデザイン、撮影を含むクリエイティブ全般をSMDOが担当させていただきました。

https://the-petal.jp/shop/

 

 

プレスリリースでもアートディレクター佐野をご紹介いただいてます。

https://prtimes.jp/main/html/rd/p/000000005.000038362.html

 

 

The Petal Visual Branding
The Petal Visual Branding

SMDO was responsible for the overall creative direction, art direction, and design of the creative assets for the Visitandine brand “THE Petal.”

https://the-petal.jp/shop/

 

 

Art Director Sano is also featured in the press release.

https://prtimes.jp/main/html/rd/p/000000005.000038362.html

The Petal Visual Branding
The Petal Visual Branding

ビジュアルに関するコンセプトメイキング、『THE Petal』というブランド名、ロゴ制作とパッケージデザイン、ボックスデザイン、ボックスの設計自体も考案させていただきました。ショッパー、リーフレット、フレーバーの説明書、発送の段ボール、キービジュアル等の撮影全般、撮影ディレクションと衣装スタイリング、撮影チームのキャスティング、全体の進行管理も担当しています。

 

また、SNSの投稿イメージやブランドEC サイトなどのデザイン、そして初期段階のヴィジタンティーヌ自体の形状アイデアもデザイン画を描かせていただいたり、全体に関わらせていただいています。

「THE Petal」のヴィジタンディーヌへのこだわりや品質がお客様に伝わるよう、細部までこだわって制作させていただきました。

SMDO was responsible for the creative development of “THE Petal,” including concept making for visuals, brand naming, logo design, package design, box design, and even the structural design of the boxes. We also worked on the shop leaflet, flavor descriptions, shipping boxes, key visual photography, and were in charge of the art direction, shooting direction, and styling for the shoots.

 

In addition, we designed social media post images, the brand’s EC site, and created early design sketches for the Visitandine shape itself, supporting the brand’s overall development.

We paid close attention to every detail so that customers could feel the dedication to the Visitandine and the high quality that “THE Petal” represents.

The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
Package Design
Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)
Graphic Designer : Mariko Adachi(SMDO),Shiori Sakamoto(SMDO), Sachiko Fukuoka(SMDO)

Printing:THE PACK CORPORATION

Client:Oishii Plus Co. Ltd.

 

Leaflet Design A

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer : Yuko Araki(SMDO),Mariko Adachi(SMDO)

Illust : Sayaka Yamashita(SMDO)
Printing:THE PACK CORPORATION
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
Web Design
Art Direction & PhotoDirection : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer : Sachiko Fukuoka(SMDO),Mariko Adachi(SMDO),Yuko Araki(SMDO)

Brand Site Coding:SMDO

EC Site Coding:CIN GROUP Inc.

Illust : Sayaka Yamashita(SMDO)

The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
Logo Design
Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer : Anju Mori(SMDO),Yuko Araki(SMDO)

 

Shopper Design

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer : Machiko Terada(SMDO),Anju Mori(SMDO)

Printing:THE PACK CORPORATION

The Petal Visual Branding
The Petal Visual Branding

Leaflet Design B

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer :Yuko Araki(SMDO),Machiko Terada(SMDO)

Illust : Sayaka Yamashita(SMDO)

Printing:THE PACK CORPORATION

Photo Shooting

Art Direction & PhotoDirection : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Photographer:Moeko Sawada, Takuma Iioka

Videographer:Shoichi Tagawa

Prop Stylist:Honoka Fukano

Hand Model:Sao Satsukawa, Yuka Teshima(oishiiplus)

The Petal Visual Branding
The Petal Visual Branding

Box Design

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer : Yuko Araki(SMDO)

 

SNS

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Writing:Sao Satsukawa

 

PR

Public Relations:Naoki Kasai & Oishii Plus

The Petal Visual Branding
The Petal Visual Branding

CELL CURE

Client
CELL CURE
Method
ART DIRECTION, GRAPHIC, WEB, PHOTO, COSME & HAIRCARE
CELL CURE
CELL CURE

ベレガ株式会社様より発売中の美顔器「セルキュア4T PLUS・セルキュア4T++」のKV、写真撮影、web制作などのアートディレクションとクリエイティブ全般のデザインをSMDOにて担当させていただきました。オンラインショップにて発売中です。

 

公式サイト

https://belega-cellcure.com/

 

オンラインショップ

セルキュア4TPLUS

https://shop.belega.co.jp/

セルキュア4T++

https://shop.belega.co.jp/

SMDO was responsible for the art direction and overall creative design, including KV, photography, and web production for BELEGA CO., LTD.’s  facial devices, “CELL CURE4TPLUS” and “CELL CURE4T++”. These products are available for sale online.
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE

KV Design

Art Director : Minami Sano (SMDO)

Assistant Director : Shinnosuke Nakasone(SMDO)
Chief Designer:Yuichi Ikehata(SMDO)
Graphic Designer:Yuko Araki(SMDO)
Assistant Designer:Miki Asakawa(SMDO),Kazuko Nishime(SMDO)

Photographer:Moeko Sawada, Kazuto Ootsuki
Lighting:Shinji Harada
Fashion Stylist : Takako Nakaizumi

Prop Stylist:Honoka Fukano
Hair & Make:Rika Tsutsui

Model : SAYUMI(STANFORD.INC)

Client:ベレガ株式会社

Web Design

Art Director : Minami Sano (SMDO)

Assistant Director : Shinnosuke Nakasone(SMDO)
Chief Designer:Yuichi Ikehata(SMDO)
Graphic Designer:Mariko Adachi(SMDO), Shigeo Sato(SMDO)
Assistant Designer:Machiko Terada(SMDO) ,Sachiko Fukuoka(SMDO)
Illust :MATSURIKA(SMDO)

Web Coding:株式会社Shiiiro

Website Wireframe & Writing:Ayumu Sanai

Animation : Yuki Kubo

 

CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE
CELL CURE

comm.arch. (Joe Mc) 2025 Autumn Winter

Client
Joe Mc
Method
ART DIRECTION, GRAPHIC, PHOTO, FASHION
comm.arch. (Joe Mc) 2025 Autumn Winter

ファッションブランドcomm.arch.(Joe Mc様)の2025 Autumn Winterの撮影、A1サイズポスター型ルックブックデザインを担当いたしました。

http://www.joemc.jp

comm.arch. (Joe Mc) 2025 Autumn Winter
comm.arch. (Joe Mc) 2025 Autumn Winter
comm.arch. (Joe Mc) 2025 Autumn Winter
comm.arch. (Joe Mc) 2025 Autumn Winter
comm.arch. (Joe Mc) 2025 Autumn Winter

SMDO was responsible for the photography and A1-size poster-style lookbook design for the 2025 autumn winter collection of the fashion brand comm.arch. (Joe Mc).

 

 

 

Client:Joe Mc

Art Direction & Photo : Minami Sano (SMDO)
Assistant Direction : Shinnosuke Nakasone (SMDO)
Graphic Design & Retoucher: Shiori Sakamoto(SMDO), Machiko Terada(SMDO)

Hair & Make : Ayame Sannomiya

Model : Maru, Anji

comm.arch. (Joe Mc) 2025 Autumn Winter
comm.arch. (Joe Mc) 2025 Autumn Winter
comm.arch. (Joe Mc) 2025 Autumn Winter
comm.arch. (Joe Mc) 2025 Autumn Winter
comm.arch. (Joe Mc) 2025 Autumn Winter
comm.arch. (Joe Mc) 2025 Autumn Winter
comm.arch. (Joe Mc) 2025 Autumn Winter
comm.arch. (Joe Mc) 2025 Autumn Winter
comm.arch. (Joe Mc) 2025 Autumn Winter

Mandom Corp. Levätä

Client
Mandom
Method
ART DIRECTION, GRAPHIC, PHOTO, COSME & HAIRCARE
Mandom Corp.  Levätä
Mandom Corp.  Levätä

株式会社マンダム、新ヘアケアブランド「Levätä(レバタ)」のKV(店頭什器、ポスター等)、各種バナー、写真撮影のアートディレクション、デザイン、スチール撮影チームとハンドモデルのコーディネートを担当させていただきました。

 

 

web site
https://www.levata-official.jp/

 

 

SMDO was responsible for the art direction and design of the key visual (in-store displays, posters, etc.), various banners, and photography, as well as coordinating the photography team and hand model for MANDOM CO., LTD.’s new haircare brand, Levätä.

Art Director : Minami Sano (SMDO)
Assistant Director : Shinnosuke Nakasone(SMDO)
Chief Designer:Yuichi Ikehata(SMDO)
Graphic Designer:Mariko Adachi(SMDO), Maiko Shimohiro(SMDO), Machiko Terada(SMDO)
Photo Retouching:Ryuichiro Fujita (DigiCapsule)

 

 

Mandom Corp.  Levätä
Mandom Corp.  Levätä
Mandom Corp.  Levätä
Mandom Corp.  Levätä
Mandom Corp.  Levätä
Mandom Corp.  Levätä

Photographer:Moeko Sawada, YOSHITAKA
Prop Stylist:Honoka Fukano

Prop Assistant:Shizuna Noda
Hand model:Ryuki (Y’sC)

 

 

Client:株式会社マンダム

Agency:NEW STANDARD株式会社

Mandom Corp.  Levätä

N organic

Client
N organic
Method
ART DIRECTION, GRAPHIC, PHOTO, COSME & HAIRCARE
N organic
N organic

N organic の「癒しのスキンケアキャンペーン」のアートディレクション、グラフィックデザイン、撮影をSMDOで担当いたしました。

 

SMDO was responsible for the art direction, graphic design, and photography for N organic’s “Relaxing Skincare Campaign.”

 

 

 

Art Director : Minami Sano (SMDO)
Assistant Director : Shinnosuke Nakasone(SMDO)
Chief Designer:Yuichi Ikehata(SMDO)
Graphic Designer:Yuko Onda(SMDO), Shiori Sakamoto(SMDO)

Photographer:Moeko Sawada
Prop Stylist:Honoka Fukano

Client:株式会社シロク

Agency:株式会社トライバルメディアハウス

 

N organic
N organic
N organic
N organic
N organic
N organic

CARAMELIFE SAND

Client
CARAMELIFE
Method
ART DIRECTION, GRAPHIC, PACKAGE, WEB, PHOTO, FOOD
CARAMELIFE SAND
CARAMELIFE SAND

CARAMELIFEさんから新たに発売された「CARAMELIFE SAND」のスリーブとステッカーのアートディレクション、グラフィックデザインを担当させていただきました。

 

公式サイト

https://caramelife.jp/

 

Instagram

https://www.instagram.com/caramelife_official/

 

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)
Chief Graphic Designer : Yuichi Ikehata(SMDO)

Client:CARAMELIFE

CARAMELIFE SAND
CARAMELIFE SAND
CARAMELIFE SAND
CARAMELIFE SAND

bior organics

Client
bior organics
Method
ART DIRECTION, GRAPHIC, PHOTO, COSME & HAIRCARE, ADVERTISING
bior organics

bior organics「オーガニックで美白する」キービジュアルTravis Japan篇

POP UP「伊勢丹新宿店」「神戸マルイ」「名古屋タカシマヤゲートタワーモール」などの

KV、撮影ディレクション、OOH、popのアートディレクションとグラフィックデザインをSMDOで担当させていただきました。

 

公式サイト

https://biororganics.com/?mode=f8

 

bior organics “Lighten Naturally with Organic Products” Key Visual Travis Japan Edition

SMDO was responsible for the art direction and graphic design of the key visuals, shooting direction, OOH and POP at locations such as Isetan Shinjuku, Kobe Marui, and Nagoya Takashimaya Gate Tower Mall.

Art Director : Minami Sano (SMDO)
Assistant Director : Shinnosuke Nakasone(SMDO)
Chief Designer:Yuichi Ikehata(SMDO)
Graphic Designer:Mariko Adachi(SMDO), Kazuko Nishime(SMDO)
Assistant:Mami Ando(SMDO)

Photographer:Hiroshi Fujiwara(pygmycompany)
Free Location Assistant:Sota Suzuki

Client:ビオールオーガニクス株式会社

 

bior organics

Unpack Logo, Photo, Pamphlet Design,Package

Client
Unpack
Method
ART DIRECTION, GRAPHIC, PACKAGE, LOGO, PHOTO, FOOD
Unpack Logo, Photo, Pamphlet Design,Package

合同会社Unpackの乾燥野菜(紅くるり大根、ビタミン大根)のロゴ制作、パンフレットデザイン、写真撮影ディレクション、パッケージデザイン(瓶&タグ)をSMDOにて担当させていただきました。

 

 

 

Photographer : Moeko Sawada (Photo 01,02,03,04,06), SMDO (Photo 05,07,08 )

SMDO was responsible for the logo, pamphlet design, package design, and photography for Unpack LLC’s dried vegetables (Benikururi Daikon and Vitamin Daikon).

Unpack Logo, Photo, Pamphlet Design,Package
Unpack Logo, Photo, Pamphlet Design,Package
Unpack Logo, Photo, Pamphlet Design,Package
Unpack Logo, Photo, Pamphlet Design,Package
Unpack Logo, Photo, Pamphlet Design,Package

【Package Design】

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)
Chief Graphic Designer : Yuichi Ikehata(SMDO)
Graphic Designer : Maiko Shimohiro(SMDO)

 

 

 

【Pamphlet Design】

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)
Chief Graphic Designer : Yuichi Ikehata(SMDO)
Graphic Designer : Mitsuru Tanimura(SMDO)

 

Photographer : Moeko Sawada

Unpack Logo, Photo, Pamphlet Design,Package
Unpack Logo, Photo, Pamphlet Design,Package

【LOGO】

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)
Chief Graphic Designer : Yuichi Ikehata(SMDO)
Graphic Designer : Kanako Achi(SMDO), Anju Mori(SMDO)

Unpack Logo, Photo, Pamphlet Design,Package
Unpack Logo, Photo, Pamphlet Design,Package
Unpack Logo, Photo, Pamphlet Design,Package
Unpack Logo, Photo, Pamphlet Design,Package
Unpack Logo, Photo, Pamphlet Design,Package

comm.arch. (Joe Mc) 2025 spring summer

Client
Joe Mc
Method
ART DIRECTION, GRAPHIC, WEB, PHOTO, FASHION
comm.arch. (Joe Mc) 2025 spring summer

ファッションブランドcomm.arch.(Joe Mc様)の2025 spring summerの撮影、A1サイズポスター型ルックブックデザインを担当致しました。

http://www.joemc.jp

comm.arch. (Joe Mc) 2025 spring summer
comm.arch. (Joe Mc) 2025 spring summer
comm.arch. (Joe Mc) 2025 spring summer
comm.arch. (Joe Mc) 2025 spring summer

SMDO was responsible for the photography and A1-size poster-style lookbook design for the 2025 spring summer collection of the fashion brand comm.arch. (Joe Mc).

 

 

 

Client:Joe Mc

Art Direction & Photo : Minami Sano (SMDO)
Assistant Direction : Shinnosuke Nakasone (SMDO)
Graphic Design : Shiori Sakamoto(SMDO), Miki Asakawa(SMDO)
Retoucher :  Kazuko Nishime(SMDO), Miki Asakawa(SMDO)

Hair & Make : Hiroko Miyamoto

Model : Maru, Anji

comm.arch. (Joe Mc) 2025 spring summer
comm.arch. (Joe Mc) 2025 spring summer
comm.arch. (Joe Mc) 2025 spring summer
comm.arch. (Joe Mc) 2025 spring summer
comm.arch. (Joe Mc) 2025 spring summer
comm.arch. (Joe Mc) 2025 spring summer