LOGO

The Petal Visual Branding

Client
The Petal
Method
ART DIRECTION, GRAPHIC, PACKAGE, WEB, LOGO, PHOTO, FOOD, ILLUSTRATION
The Petal Visual Branding

新たに誕生したスイーツブランド「THE Petal」において、クリエイティブディレクション、アートディレクション、グラフィックデザイン、撮影を含むクリエイティブ全般をSMDOが担当させていただきました。

https://the-petal.jp/shop/

 

 

プレスリリースでもアートディレクター佐野をご紹介いただいてます。

https://prtimes.jp/main/html/rd/p/000000005.000038362.html

 

 

The Petal Visual Branding
The Petal Visual Branding

SMDO was responsible for the overall creative direction, art direction, and design of the creative assets for the Visitandine brand “THE Petal.”

https://the-petal.jp/shop/

 

 

Art Director Sano is also featured in the press release.

https://prtimes.jp/main/html/rd/p/000000005.000038362.html

The Petal Visual Branding
The Petal Visual Branding

ビジュアルに関するコンセプトメイキング、『THE Petal』というブランド名、ロゴ制作とパッケージデザイン、ボックスデザイン、ボックスの設計自体も考案させていただきました。ショッパー、リーフレット、フレーバーの説明書、発送の段ボール、キービジュアル等の撮影全般、撮影ディレクションと衣装スタイリング、撮影チームのキャスティング、全体の進行管理も担当しています。

 

また、SNSの投稿イメージやブランドEC サイトなどのデザイン、そして初期段階のヴィジタンティーヌ自体の形状アイデアもデザイン画を描かせていただいたり、全体に関わらせていただいています。

「THE Petal」のヴィジタンディーヌへのこだわりや品質がお客様に伝わるよう、細部までこだわって制作させていただきました。

SMDO was responsible for the creative development of “THE Petal,” including concept making for visuals, brand naming, logo design, package design, box design, and even the structural design of the boxes. We also worked on the shop leaflet, flavor descriptions, shipping boxes, key visual photography, and were in charge of the art direction, shooting direction, and styling for the shoots.

 

In addition, we designed social media post images, the brand’s EC site, and created early design sketches for the Visitandine shape itself, supporting the brand’s overall development.

We paid close attention to every detail so that customers could feel the dedication to the Visitandine and the high quality that “THE Petal” represents.

The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
Package Design
Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)
Graphic Designer : Mariko Adachi(SMDO),Shiori Sakamoto(SMDO), Sachiko Fukuoka(SMDO)

Printing:THE PACK CORPORATION

Client:Oishii Plus Co. Ltd.

 

Leaflet Design A

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer : Yuko Araki(SMDO),Mariko Adachi(SMDO)

Illust : Sayaka Yamashita(SMDO)
Printing:THE PACK CORPORATION
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
Web Design
Art Direction & PhotoDirection : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer : Sachiko Fukuoka(SMDO),Mariko Adachi(SMDO),Yuko Araki(SMDO)

Brand Site Coding:SMDO

EC Site Coding:CIN GROUP Inc.

Illust : Sayaka Yamashita(SMDO)

The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
The Petal Visual Branding
Logo Design
Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer : Anju Mori(SMDO),Yuko Araki(SMDO)

 

Shopper Design

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer : Machiko Terada(SMDO),Anju Mori(SMDO)

Printing:THE PACK CORPORATION

The Petal Visual Branding
The Petal Visual Branding

Leaflet Design B

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer :Yuko Araki(SMDO),Machiko Terada(SMDO)

Illust : Sayaka Yamashita(SMDO)

Printing:THE PACK CORPORATION

Photo Shooting

Art Direction & PhotoDirection : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Photographer:Moeko Sawada, Takuma Iioka

Videographer:Shoichi Tagawa

Prop Stylist:Honoka Fukano

Hand Model:Sao Satsukawa, Yuka Teshima(oishiiplus)

The Petal Visual Branding
The Petal Visual Branding

Box Design

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer : Yuko Araki(SMDO)

 

SNS

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Writing:Sao Satsukawa

 

PR

Public Relations:Naoki Kasai & Oishii Plus

The Petal Visual Branding
The Petal Visual Branding

Navd

Client
Navd
Method
ART DIRECTION, GRAPHIC, LOGO
Navd
Navd

都内のオフィスビルやホテルなどの人が集まることに意味のある場所、空間づくりを行っている「株式会社Navd」のロゴ制作におけるアートディレクション、デザインを担当させていただきました。

 

SMDO was responsible for the art direction and logo design for Navd Inc., a company creating meaningful spaces in Tokyo’s offices and hotels.

Navd
Navd
Navd
Navd

Art Director : Minami Sano(SMDO)
Assistant Director : Shinnosuke Nakasone(SMDO)
Chief Graphic Designer : Yuichi Ikehata(SMDO)
Graphic Designer: Anju Mori(SMDO)

 

Client: 株式会社Navd

Navd

8° Sekai ga Kawareba

Client
8° Sekai ga Kawareba
Method
ART DIRECTION, GRAPHIC, LOGO, ENTERTAINMENT
8° Sekai ga Kawareba
8° Sekai ga Kawareba

アイドルグループ「8°世界が変われば、」のロゴデザインを担当させていただきました。

 

オフィシャルweb サイト

https://8ware-idol.com/

SMDO was responsible for the logo design of the idol group “8° Sekai ga Kawareba”.
8° Sekai ga Kawareba
8° Sekai ga Kawareba

Art Director : Minami Sano(SMDO)
Assistant Director : Shinnosuke Nakasone(SMDO)
Chief Graphic Designer : Yuichi Ikehata(SMDO)
Graphic Designer:Anju Mori(SMDO)  Shiori Sakamoto(SMDO)

Client:クラウディ株式会社

8° Sekai ga Kawareba
8° Sekai ga Kawareba

ANKO TO

Client
ankoto
Method
ART DIRECTION, GRAPHIC, PACKAGE, LOGO, FOOD
ANKO TO
ANKO TO

あんこと様 のバレンタインデー限定商品「あんこチーズケーキ」、「あんこショコラ」、「あんこプリン」、

ホワイトデー限定商品「あんこチーズケーキ」、「あんこショコラ」、「あんこプリン」、のパッケージデザインのアートディレクションとを担当させていただきました。

 

オンラインショップ

https://www.ankoto.jp/shop

 

 

SMDO was responsible for the art direction of the packaging design for the Valentine’s Day limited edition products “Anko Cheesecake”, “Anko Chocolat”, and “Anko Pudding”, as well as the White Day limited edition products “Anko Cheesecake”, “Anko Chocolat”, and “Anko Pudding” by Ankoto.

ANKO TO

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)
Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer :Yuko Araki(SMDO)

illust : Sayaka Yamashita

Client:あんこと

ANKO TO
ANKO TO
ANKO TO
ANKO TO
ANKO TO
ANKO TO
ANKO TO
ANKO TO
ANKO TO
ANKO TO

Unpack Logo, Photo, Pamphlet Design,Package

Client
Unpack
Method
ART DIRECTION, GRAPHIC, PACKAGE, LOGO, PHOTO, FOOD
Unpack Logo, Photo, Pamphlet Design,Package

合同会社Unpackの乾燥野菜(紅くるり大根、ビタミン大根)のロゴ制作、パンフレットデザイン、写真撮影ディレクション、パッケージデザイン(瓶&タグ)をSMDOにて担当させていただきました。

 

 

 

Photographer : Moeko Sawada (Photo 01,02,03,04,06), SMDO (Photo 05,07,08 )

SMDO was responsible for the logo, pamphlet design, package design, and photography for Unpack LLC’s dried vegetables (Benikururi Daikon and Vitamin Daikon).

Unpack Logo, Photo, Pamphlet Design,Package
Unpack Logo, Photo, Pamphlet Design,Package
Unpack Logo, Photo, Pamphlet Design,Package
Unpack Logo, Photo, Pamphlet Design,Package
Unpack Logo, Photo, Pamphlet Design,Package

【Package Design】

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)
Chief Graphic Designer : Yuichi Ikehata(SMDO)
Graphic Designer : Maiko Shimohiro(SMDO)

 

 

 

【Pamphlet Design】

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)
Chief Graphic Designer : Yuichi Ikehata(SMDO)
Graphic Designer : Mitsuru Tanimura(SMDO)

 

Photographer : Moeko Sawada

Unpack Logo, Photo, Pamphlet Design,Package
Unpack Logo, Photo, Pamphlet Design,Package

【LOGO】

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)
Chief Graphic Designer : Yuichi Ikehata(SMDO)
Graphic Designer : Kanako Achi(SMDO), Anju Mori(SMDO)

Unpack Logo, Photo, Pamphlet Design,Package
Unpack Logo, Photo, Pamphlet Design,Package
Unpack Logo, Photo, Pamphlet Design,Package
Unpack Logo, Photo, Pamphlet Design,Package
Unpack Logo, Photo, Pamphlet Design,Package

IDM Tabloid 2024

Client
IDM
Method
ART DIRECTION, GRAPHIC, LOGO, EXHIBITION, EDITORIAL
IDM Tabloid 2024
IDM Tabloid 2024

東京ビッグサイトで2024年3/12〜3/15に行われたNIKKEI MESSE 2024「JAPAN SHOP NIPPONプレミアムデザイン」において、IDM(インテリア業界の関連団体)のタブロイドのアートディレクションとデザインを担当させていただきました。

 

 

IDM Tabloid 2024

SMDO was responsible for the art direction and design of the tabloid for IDM (an industry-related organization in the interior design sector) at NIKKEI MESSE 2024 “JAPAN SHOP NIPPON Premium Design”, which took place at TOKYO BIG SIGHT from March 12th to March 15th, 2024.

IDM Tabloid 2024
IDM Tabloid 2024

Art Director : Minami Sano (SMDO)
Assistant Director : Shinnosuke Nakasone(SMDO)
Chief Designer:Yuichi Ikehata(SMDO)
Graphic Designer:Maiko Shimohiro (SMDO), Anjyu Mori(SMDO)

Exhibition Photographr:Takuma Iioka

 

IDM Tabloid 2024
IDM Tabloid 2024

Little Universe logo

Client
Little Universe
Method
ART DIRECTION, LOGO, ENTERTAINMENT
Little Universe logo
Little Universe logo

新感覚ハイブリッドエンタメ施設「Little Universe OKINAWA」のロゴ制作におけるアートディレクション、デザインを担当させていただきました。

 

SMDO was responsible for the art direction and design for the logo creation of “Little Universe OKINAWA,” all-weather theme park in Okinawa.

Little Universe logo
Little Universe logo
Little Universe logo
Little Universe logo

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)
Chief Graphic Designer : Yuichi Ikehata(SMDO)
Graphic Designer: Yuichi Ikehata(SMDO), Mitsuru Tanimura(SMDO), Shigeo Sato(SMDO)

Little Universe logo
Little Universe logo
Little Universe logo
Little Universe logo
Little Universe logo
Little Universe logo

A-SAUNA Web, Logo design

Client
A-SAUNA
Method
ART DIRECTION, GRAPHIC, WEB, LOGO, CORPORATE
A-SAUNA Web, Logo design
A-SAUNA Web, Logo design

バレルサウナ「A-SAUNA」webサイト、ロゴのアートディレクション、グラフィックデザインを担当いたしました。

 

 

SMDO was responsible for the art direction and graphic design of the Barrel Sauna “A-SAUNA” website.

https://a-sauna.life/

Art Director : Minami Sano (SMDO)
Assistant Director : Shinnosuke Nakasone(SMDO)
Chief Designer:Yuichi Ikehata(SMDO)
Graphic Designer:Mariko Adachi(SMDO), Yuichi Ikehata(SMDO)

Coding : SMDO

Client:A-SAUNA

A-SAUNA Web, Logo design
A-SAUNA Web, Logo design
A-SAUNA Web, Logo design
A-SAUNA Web, Logo design
A-SAUNA Web, Logo design

Bellkish Cafe

Client
Bellkish Cafe
Method
ART DIRECTION, GRAPHIC, LOGO, FOOD, ILLUSTRATION
Bellkish Cafe
Bellkish Cafe

西麻布にある「喫茶ベルキッシュ」のロゴデザインを担当いたしました。

※写真は一部公式インスタグラムより引用

SMDO was responsible for the logo design for Cafe Bellkish in Nishi-Azabu.

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Graphic Designer: Sachiko Fukuoka(SMDO)
Assistant Designer : Maiko Shimohiro(SMDO), Anju Mori(SMDO)

Bellkish Cafe
Bellkish Cafe
Bellkish Cafe
Bellkish Cafe
Bellkish Cafe
Bellkish Cafe
Bellkish Cafe
Bellkish Cafe
Bellkish Cafe
Bellkish Cafe

HEDGEHOG TV

Client
HEDGEHOG TV
Method
ART DIRECTION, GRAPHIC, LOGO, ILLUSTRATION
HEDGEHOG TV
HEDGEHOG TV

1997年生まれ、幼馴染のNAOとZUMEEが仕掛け人として、よしなしごとをそこはかとなく発信していくYouTubeチャンネル「ヘッジホッグTV」のイラスト、ヘッダー制作のアートディレクション、グラフィックデザインをSMDOで担当させていただきました。

 

 

SMDO was responsible for the art direction, graphic design, and creation of illustrations and the header for the YouTube channel ”Hedgehog TV”, created by childhood friends NAO and ZUMEE, who were born in 1997 and casually share a range of topics.

HEDGEHOG TV
HEDGEHOG TV

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)
Chief Graphic Designer : Yuichi Ikehata(SMDO)
Graphic Designer:Shiori Sakamoto(SMDO), Anju Mori(SMDO)

Illust : Sayaka Yamashita(SMDO)

Client:株式会社mob

HEDGEHOG TV
HEDGEHOG TV