SMDO was responsible for the creative development of “THE Petal,” including concept making for visuals, brand naming, logo design, package design, box design, and even the structural design of the boxes. We also worked on the shop leaflet, flavor descriptions, shipping boxes, key visual photography, and were in charge of the art direction, shooting direction, and styling for the shoots.

In addition, we designed social media post images, the brand’s EC site, and created early design sketches for the Visitandine shape itself, supporting the brand’s overall development.

We paid close attention to every detail so that customers could feel the dedication to the Visitandine and the high quality that “THE Petal” represents.