Fujikoshi Rebranding vol.2

Client

Fujikoshi

Method

ART DIRECTION, KEY VISUAL, GRAPHIC, WEB, LOGO, PHOTO, FASHION, ILLUSTRATION

ジュエリーブランド「Fujikoshi」のKV第2弾が公開されています。

前回に引き続き

・クリエイティブディレクション

・アートディレクション

・グラフィックデザイン

・キービジュアル等の撮影全般

・撮影ディレクションと撮影チームのキャスティング

・全体の進行管理

・スチールレタッチ（人物はカメラマン竹下さんと共同レタッチ）

・モデルキャスティング

などクリエイティブ全般をSMDOが担当させていただきました。

ECサイト

https://fujikoshijewelrystore.com/

instagram

https://www.instagram.com/fujikoshi_jewelry/

Fujikoshi Rebranding vol.1はこちら

SMDO was responsible for the overall creative direction for the second key visual campaign of the jewelry brand Fujikoshi.

Our scope included:

• Creative Direction
• Art Direction
• Graphic Design
• Photography for the key visual and other campaign assets
• Photography Direction and Casting of the Photography Team
• Overall Project Management
• Still Image Retouching (portrait retouching in collaboration with photographer Takeshita)
• Model Casting

From concept development through photography and design, SMDO was involved in every stage of the creative process to bring the brand’s vision to life.

KV Design

Art Direction & PhotoDirection : Minami Sano(SMDO)Assistant Direction : Shinnosuke Nakasone(SMDO) , Machiko Terada(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)

Graphic Designer : Machiko Terada(SMDO)

Photoshoot &Video ShootArt Direction & PhotoDirection : Minami Sano(SMDO)Assistant Direction : Shinnosuke Nakasone(SMDO) , Machiko Terada(SMDO)Photographer&Videographer：Tomohiro Takeshita , Takuma Iioka

Photographer Assistant：Shaikh SofianFashion Stylist : Kumiko Yashiro（Y’s C）Fashion Stylist Assistant： Anna IikuraHair & Makeup：Rika Tsutsui

Hair & Makeup Assistant：Kana TakahashiModel : HINO (STANFORD) , 優里（INFINITY)Body Parts Model：Machiko Terada(SMDO)

Client：株式会社富士越