CARAMELIFE Rebranding
キャラメルブランド「CARAMELIFE」様リブランディングにおけるクリエイティブ全般のクリエイティブディレクション、アートディレクション、デザインをSMDOで担当させていただきました。
商品パッケージ、ギフトボックス、ショップバッグ、ブランドサイト、ecサイト、イメージビジュアル撮影、ブックレット、店頭ポップ、店頭ディスプレイ、サイン、プライスカード等、CARAMELIFE様のキャラメルへのこだわりや品質がお客様に伝わるよう、細部までこだわっております。
職人が30年間試行錯誤して作り上げた極上のキャラメルです。
是非オンラインショップや店頭にてお買い求め下さいませ。
SMDO was responsible for the overall creative direction, art direction, and design for the rebranding of the caramel brand “CARAMELIFE.”
We paid meticulous attention to detail in every aspect of the rebranding process for CARAMELIFE, ensuring that the brand’s dedication to quality and its caramel expertise are effectively communicated to customers. This involved designing product packaging, gift boxes, shop bags, the brand website, e-commerce site, image visual shooting, booklets, in-store POP displays, store signage, price cards, and more.
This exquisite caramel is the culmination of 30 years of trial and error by our skilled artisans. We invite you to experience it for yourself by purchasing from our online shop or visiting our store.
Client : CARAMELIFE Co., Ltd
Project teams : Atsuo Konishi (CARAMELIFE Co., Ltd), Kumiko Yamaguchi (CARAMELIFE Co., Ltd), Nakamoto Satoshi (consulting)
Creative director & Art Director : Minami Sano (SMDO)
Assistant Director : Shinnosuke Nakasone(SMDO)
Photographer (styling image) : Moeko Sawada
Assistant : Kalina（SMDO）
Stylist (prop & food styling) : Arisa Kikuchi, Yuko Furutachi
Photographer(product image) : Sawako Nezu (product image)
Photo Retoucher : Arisa Omori(SMDO), Suzuiro (SMDO), Miho Nakai(SMDO)
Chief Designer : Yuichi Ikehata(SMDO)
Graphic Designer : Arisa Omori(SMDO), Mariko Adachi(SMDO), Shiori Sakamoto(SMDO), Hitomi Fukunaga(SMDO)
Assistant Designer : Kazuko Nishime(SMDO), Ai Nojima(SMDO), Yuki Hirai (SMDO), Mayu Tsukamoto(SMDO)
Chief illustratior : Sayaka Yamashita(SMDO)
Assistant : Kalina(SMDO), Ayumi Yamada(SMDO), Kay(SMDO)
Coding : SMDO
Writing : Kaoru Kawa
Partner company : NITTO co., ltd／PACKWELL INC. (box printing), DRAMÉ TOKYO K.K (Display planning)
Special thanks : Atsuko Suzuki (CARAMELIFE）
