CARAMELIFE

CARAMELIFE Caramel bonbons

Client
CARAMELIFE
Method
ART DIRECTION, GRAPHIC, PACKAGE, PHOTO, FOOD
CARAMELIFE Caramel bonbons
CARAMELIFE Caramel bonbons

キャラメルブランド「CARAMELIFE」より、
トップショコラティエの野口和男氏が監修した初のチョコレート、
「キャラメルボンボン」が発売されました。
SMDOではパッケージデザイン、撮影、アートディレクションを担当させていただきました。

 

 

From the caramel brand “CARAMELIFE,” the first chocolate “Caramel Bonbon,” supervised by top chocolatier Kazuo Noguchi, has been released. SMDO was in charge of the package design, photography, and art direction.

 

 

プレスリリース

キャラメルボンボン紹介記事

Art Direction & PhotoDirection : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)
Graphic Designer :Arisa Omori(SMDO), Mariko Adachi(SMDO), Shiori Sakamoto(SMDO), Yuki Hirai(SMDO)
Assistant Designer :Miho Nakai(SMDO), Nishime Kazuko(SMDO), Suzuiro(SMDO)

Photo : Moeko Sawada
prop styling : Honoka Fukano
CARAMELIFE Caramel bonbons
CARAMELIFE Caramel bonbons

CARAMELIFE Caramel truffle

Client
CARAMELIFE
Method
ART DIRECTION, GRAPHIC, PACKAGE, PHOTO, FOOD
CARAMELIFE Caramel truffle
CARAMELIFE Caramel truffle

キャラメルブランド「CARAMELIFE」より、
トップショコラティエの野口和男氏が監修した初のチョコレート、
「キャラメルトリュフ」「キャラメルボンボン」が発売されました。
SMDOではパッケージデザイン、撮影、アートディレクションを担当させていただきました。

 

 

プレスリリース

キャラメルトリュフ紹介記事

 

 

 

Caramel brand CARAMELIFE has released its first chocolate “Caramel Truffles” and “Caramel Bonbon” under the supervision of top chocolatier Kazuo Noguchi.
SMDO was in charge of package design, photography and art direction.

Art Direction & PhotoDirection : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)

Chief Graphic Designer : Yuichi Ikehata(SMDO)
Graphic Designer :Arisa Omori(SMDO), Mariko Adachi(SMDO), Shiori Sakamoto(SMDO), Yuki Hirai(SMDO)
Assistant Designer :Miho Nakai(SMDO), Nishime Kazuko(SMDO), Suzuiro(SMDO)

Photo : Moeko Sawada
prop styling : Honoka Fukano
CARAMELIFE Caramel truffle
CARAMELIFE Caramel truffle

CARAMELIFE Rebranding

Client
CARAMELIFE
Method
ART DIRECTION, GRAPHIC, PACKAGE, WEB, LOGO, PHOTO, FOOD
CARAMELIFE Rebranding
CARAMELIFE Rebranding

キャラメルブランド「CARAMELIFE」様リブランディングにおけるクリエイティブ全般のクリエイティブディレクション、アートディレクション、デザインをSMDOで担当させていただきました。

https://caramelife.jp

商品パッケージ、ギフトボックス、ショップバッグ、ブランドサイト、ecサイト、イメージビジュアル撮影、ブックレット、店頭ポップ、店頭ディスプレイ、サイン、プライスカード等、CARAMELIFE様のキャラメルへのこだわりや品質がお客様に伝わるよう、細部までこだわっております。

 

職人が30年間試行錯誤して作り上げた極上のキャラメルです。
是非オンラインショップや店頭にてお買い求め下さいませ。

CARAMELIFE Rebranding
CARAMELIFE Rebranding

SMDO was responsible for the overall creative direction, art direction, and design for the rebranding of the caramel brand “CARAMELIFE.”

https://caramelife.jp

 

We paid meticulous attention to detail in every aspect of the rebranding process for CARAMELIFE, ensuring that the brand’s dedication to quality and its caramel expertise are effectively communicated to customers. This involved designing product packaging, gift boxes, shop bags, the brand website, e-commerce site, image visual shooting, booklets, in-store POP displays, store signage, price cards, and more.

 

This exquisite caramel is the culmination of 30 years of trial and error by our skilled artisans. We invite you to experience it for yourself by purchasing from our online shop or visiting our store.

CARAMELIFE Rebranding
CARAMELIFE Rebranding
CARAMELIFE Rebranding
CARAMELIFE Rebranding
CARAMELIFE Rebranding

Client : CARAMELIFE Co., Ltd

 

Project teams : Atsuo Konishi (CARAMELIFE Co., Ltd), Kumiko Yamaguchi (CARAMELIFE Co., Ltd), Nakamoto Satoshi (consulting)

 

Creative director & Art Director : Minami Sano (SMDO)
Assistant Director : Shinnosuke Nakasone(SMDO)

 

Photographer (styling image) : Moeko Sawada
Assistant : Kalina(SMDO)
Stylist (prop & food styling) : Arisa Kikuchi, Yuko Furutachi
Photographer(product image) : Sawako Nezu (product image)
Photo Retoucher : Arisa Omori(SMDO), Suzuiro (SMDO), Miho Nakai(SMDO)

 

Chief Designer : Yuichi Ikehata(SMDO)
Graphic Designer : Arisa Omori(SMDO), Mariko Adachi(SMDO), Shiori Sakamoto(SMDO), Hitomi Fukunaga(SMDO)
Assistant Designer : Kazuko Nishime(SMDO), Ai Nojima(SMDO), Yuki Hirai (SMDO), Mayu Tsukamoto(SMDO)
Chief illustratior : Sayaka Yamashita(SMDO)
Assistant : Kalina(SMDO), Ayumi Yamada(SMDO), Kay(SMDO)
Coding : SMDO

 

Writing : Kaoru Kawa

 

Partner company : NITTO co., ltd/PACKWELL INC. (box printing), DRAMÉ TOKYO K.K (Display planning)

 

Special thanks : Atsuko Suzuki (CARAMELIFE)

CARAMELIFE Rebranding
CARAMELIFE Rebranding
CARAMELIFE Rebranding
CARAMELIFE Rebranding
CARAMELIFE Rebranding