SHARP
SHARP Plasmacluster Drapeflow Hair Dryer
SHARPより発売された、無意識の乾かしすぎを防ぐ「ドライアシスト」モードを搭載したプラズマクラスタードレープフロードライヤーのグランドデザイン策定、キービジュアル制作、VMD制作、および各制作物、映像（CM）のトーン＆マナー統一、モデルキャスティング、表現品質管理などをSMDOにて担当させていただきました。濃度プラズマクラスターにより静電気オフするとともに、過乾燥を抑えることで、枝毛・切れ毛を約 87％抑制する効果が期待されます。どうぞお試しください。
静電気から、髪の心地よさを守る「静電気オフプロジェクト」のロゴデザインも担当させていただいております。
静電気オフプロジェクト特設サイト
https://jp.sharp/beauty/seidenki-off-project/
静電気オフプロジェクト公式X
SMDO developed the overall visual direction, created the key visual and visual merchandising (VMD) materials, and handled model casting for SHARP’s Plasmacluster Drapeflow Hair Dryer, featuring a “Dry Assist” mode that helps prevent unintentional overdrying. We also oversaw visual consistency and creative quality across promotional materials and video content, including TV commercials.
By reducing static electricity with high-density Plasmacluster ions and helping prevent overdrying, the dryer can reduce split ends and hair breakage by approximately 87%. We invite you to try it for yourself.
SMDO also designed the logo for the “Static Electricity Off Project,” an initiative that protects hair from static electricity to keep it feeling smooth and comfortable.
Commercial Production
Supervisor：Noriyuki Ikeda (Tribal Media House)
Project Manager：Shun Kojima (Tribal Media House)
Creative Director：Yuki Nishijima (Tribal Media House)
Account Executive：Keisaburo Shin (Tribal Media House)
Director：Fuka Miyajima (FMX)
Producer：Kosuke Egami (FMX)
Production Manager：Shigene Wakatsuki (FMX)
Grand Design：Minami Sano(SMDO)
Photographer：Jun Ishizaki
Lighting Director：Tatsuya Harasawa (TOKYO)
Stylist：Honoka Inagaki
Hair & Makeup Artist：Kana Miyajima (Bside)
Prop Stylist：Rina Yazaki (lone design studio)
Casting Director：Masao Takami (needs plus)
Editor：Hirokazu Araki (BONJIN)
KV design
Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)
Chief Graphic Designer : Yuichi Ikehata(SMDO)
Graphic Designer：Machiko Terada(SMDO) , Sachiko Fukuoka(SMDO), Yuko Onda(SMDO)
Photographer：Jun Ishizaki
Lighting Director：Tatsuya Harasawa (TOKYO)
Stylist：Honoka Inagaki
Hair & Makeup Artist：Kana Miyajima (Bside)
Prop Stylist：Rina Yazaki (lone design studio)
Casting Director：Masao Takami (needs plus)
Editor：Hirokazu Araki (BONJIN)
Model : SAYUMI (STANFORD.INC)
Logo design
Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)
Chief Graphic Designer : Yuichi Ikehata(SMDO)
Graphic Designer：Machiko Terada(SMDO)
Agency： Tribal Media House
Client：Sharp Corporation
