The brand logo is rooted in sho, the traditional Japanese art of calligraphy, and was crafted to embody an enduring sense of Japanese identity.

The bold strength of each stroke and the refined beauty of the surrounding negative space evoke a quiet yet dignified presence. The design further reflects the brand’s concept: by wearing authentic jewelry, one can carry an unwavering inner strength—like Mount Fuji—and remain true to oneself without being swayed by trends.

By layering the steadfast presence of Fuji—an enduring symbol of Japan—into the design, it expresses a sense of timeless value and resilience.

Calm yet powerful, the creative direction embodies both elegance and trust, symbolizing the brand’s philosophy and worldview.

Calligrapher: Erika Seto
Art Name (Gagō): Rifu Kitahara

SNS Feed Design
Feed Design
Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)
Graphic Designer : Romi Nakano(SMDO),Machiko Terada(SMDO)
Assistant Designer：Anju Mori(SMDO),Shigeo Sato(SMDO)

SNS Banner Ads
Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)
Graphic Designer : Machiko Terada(SMDO)

photoshoot
Art Direction & PhotoDirection : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)
Photographer：Tomohiro Takeshita,Moeko Sawada
Videographer：Takuma Iioka
Prop Stylist：Honoka Fukano
Prop Stylist Assistant：Midori Kurosu,Seina Noda
Fashion Stylist : Takako Nakaizumi
Fashion Stylist Assistant：Minami Tanaka
Hair & Make：Rika Tsutsui
Model : SAYUMI(STANFORD.INC)
Body Parts Model：Sao Satsukawa,Seina Noda,Yuko Onda(SMDO)
Status Manager：Machiko Terada(SMDO)
Client：株式会社富士越

Photo Retouching
Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)
Main KV：Tomohiro Takeshita
Retoucher : Shigeo Sato(SMDO),Kazuko Nishime(SMDO)
Assistant Retoucher : Machiko Terada(SMDO),Miki Asakawa(SMDO),Mariko Adachi(SMCO),Maiko Shimohiro(SMDO),Anju Mori(SMDO)

KV Design

Art Director : Minami Sano (SMDO)

Art Director : Minami Sano (SMDO)

Assistant Director : Shinnnosuke Nakasone(SMDO)

Chief Designer：Yuichi Ikehata(SMDO)

Graphic Designer：SMDO

Main Photographer & Videographer：Moeko Sawada, Takuma IIoka, Shoichi Tagawa

Main PropStylist：Honoka Fukano, Rika Nagai

Client：株式会社ソニー・インタラクティブエンタテインメント

Art Director : Minami Sano (SMDO)

Assistant Director : Shinnnosuke Nakasone(SMDO)

Chief Designer：Yuichi Ikehata(SMDO)

Graphic Designer：SMDO

Main Photographer & Videographer：Moeko Sawada, Takuma IIoka, Shoichi Tagawa

Main Prop Stylist：Honoka Fukano

Client：株式会社ソニー・インタラクティブエンタテインメント

A new “Winter Baked Assortment” has been released from the chocolate brand GODIVA.
SMDO was responsible for the package art direction and design for this collection.

We would be delighted if you could take a look at the products at GODIVA shops located in major department stores nationwide, as well as at official GODIVA boutiques.

Online Shop

Winter Baked Assortment (10 pieces)
https://www.godiva.co.jp/shop/g/g210187/

Winter Baked Assortment (18 pieces)
https://www.godiva.co.jp/shop/g/g210188/

Sales Period: November 1, 2025, 09:45 – January 8, 2026, 09:59

As a summer 2025 limited edition, the chocolate brand GODIVA has released the “Dôme Baumkuchen Chocolat & Setouchi Lemon Butter.”

SMDO was responsible for the art direction and design of the packaging.

The product is available at GODIVA shops in major department stores nationwide, as well as at specialty GODIVA stores. We would be honored if you would take a moment to view it.

As a summer 2025 limited edition, the chocolate brand GODIVA has released the “Setouchi Lemon Langue de Chat Cookie Assortment”.

SMDO was responsible for the art direction and design of the packaging.

The product is available at GODIVA shops in major department stores nationwide, as well as at specialty GODIVA stores. We would be honored if you would take a moment to view it.

全国の有名百貨店内ゴディバショップおよびゴディバ専門店にて是非お手に取っていただけましたら幸いです。

オンラインショップ

サブレショコラ ソルティーキャラメル アソートメント（5個入）

https://www.godiva.co.jp/shop/g/g208714/
サブレショコラ ソルティーキャラメル アソートメント（9個入）

https://www.godiva.co.jp/shop/g/g209412/

サブレショコラ ソルティーキャラメル アソートメント（14個入）

https://www.godiva.co.jp/shop/g/g209413/

＜販売期間＞

2025/04/09 09:45 ～ 2025/08/20 09:55

The “Crispy Waffle Sand” by the chocolate brand GODIVA has been released. SMDO was responsible for the art direction and design of the packaging.

We hope you have the chance to try it at any of the famous department stores or specialty GODIVA stores nationwide.

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)
Chief Graphic Designer : Yuichi Ikehata(SMDO)
Graphic Designer: Yuichi Ikehata(SMDO)

Illust :MATSURIKA(SMDO)

Chocolate brand GODIVA has released the “SABLE CHOCOLAT SAKURA”.

SMDO was responsible for the art direction, design, and illustrations for the packaging of “SABLE CHOCOLAT SAKURA” (3 pieces, 5 pieces, 9 pieces, and 14 pieces).

We hope you have the chance to check it out at GODIVA shops in famous department stores nationwide and at specialty GODIVA stores.

Art Direction : Minami Sano(SMDO)
Assistant Direction : Shinnosuke Nakasone(SMDO)
Chief Graphic Designer : Yuichi Ikehata(SMDO)
Graphic Designer：Machiko Terada(SMDO)

Assistant Designer：Yuko Araki(SMDO) ,Taihei Namikawa(SMDO) ,Maiko Shimohiro(SMDO)

Illust : MATSURICA(SMDO)